I build brand worlds that make sense of complexity.

Kolkata is where this began. The city taught color, rhythm, and contradiction. Brooklyn came later and sharpened an editorial eye. At SVA’s MPS Branding program, ideas were pushed hard until they held up in the wild. That training gave language to instincts and a way to join strategy with design without breaking the line between them.

My work since has spanned identity, campaigns, and environments for culture and commerce. The goal stays steady: turn messy asks into clear systems people recognize and remember. Keep the thinking sharp, keep the craft close, and make choices that feel inevitable once you see them.

An everyday archive keeps me honest. Street typography, packaging ephemera, museum notes, comic book worlds, and the way a city sounds at different hours all feed the work. I also love photography. A selection was shown at the SVA Gallery in New York.