My ambition is to transform complex strategies into undeniable visual realities.

Growing up in India meant living in a kaleidoscope of culture. I was surrounded by stories and felt a pull to shape them. At design school in Ahmedabad, I refused to pick a single lane. I shot films, built installations, and coded interactions. I wasn't just experimenting. I was building a vocabulary. Every project was a testament to my belief that a designer must be a storyteller first and a technician second.

My professional career began at Landor where I learned the discipline of scale. Working on global brands llike Gillette taught me that while creativity is chaotic, branding is precise. It honed my ability to maintain visual coherence across international markets, but I found myself hungry for more skin in the game.

Seeking to drive narratives rather than just execute them, I moved to Creativeland Asia. This was my crucible. As a Senior Visual Designer, I stood in the war room leading identities for winning pitches. I orchestrated visual ecosystems for Coca-Cola, Godrej, Rolling Stones India and translated geopolitical strategies into immersive experiences for India’s G20 Pavilion. There, my perspective shifted. I realized the most enduring brands aren't just visually distinct. They are strategically bulletproof.

To bridge the gap between logic and magic, I moved to New York for SVA’s Masters in Branding. The program forced me to trade the safety of the design studio for the complexity of the boardroom. I learned to justify every creative decision with business rigor. It transformed my intuition into a repeatable methodology.

This path solidified my purpose. I am no longer just a designer or a strategist. I am a translator who uses both languages to build brands that are as resilient as they are resonant.

Today, my work is recognized and awarded by AIGA NY, Print Magazine and GDUSA.