Sufia Lambrou and Aarna Salla, founders of Acel, approached me with a vision: to translate their passion into a vibrant brand identity. They demonstrated unwavering determination and infectious enthusiasm, making the project feel like a collaborative journey rather than just a client engagement. The result? Acel's brand identity was built upon a foundation of shared values and aspirations. I closely collaborated with Sufia and Aarna at every stage, ensuring the final design captured their unique spirit and resonated with their target audience. This collaborative approach proved fruitful, culminating in the recent launch of Acel's first store in Mumbai.