As Assistant Director for Coca-Cola India’s "Cook with Coke" campaign, I played a pivotal role in executing a high-energy, three-day festival shoot in Kolkata. Working directly alongside the lead photographer and director - Avinash Jai Singh, I helped orchestrate complex on-set logistics to capture the event's vibrant fusion of culinary culture, music, and community. My focus was on maintaining visual consistency amidst the festival's fast-paced environment. I collaborated closely with a multidisciplinary team of food stylists, designers, and photographers to craft distinct, authentic imagery for print and digital media, Successfully delivering a cohesive visual narrative that brought the brand’s dynamic essence to life.