Context
Consumers are embracing slow living and a renewed maker culture. Home hosting is growing, and Research reports that 78 % of Americans now prefer to host at home rather than go out.
Insight
Most meal delivery subscriptions are built for speed, ease, and convenience. The opportunity is to design for participation and ritual so the experience creates genuine togetherness.
Category leaders have trained the market to expect frictionless efficiency. Convivio challenges that pattern by elevating the pleasure of making and sharing at the table.
For and Offering
For people who are curious in the kitchen and excited to gather friends.
Offering a branded meal delivery experience that celebrates making and hosting, expressed through an identity concept suitable for presentation in class.
Positioning
Convivio positions itself as a meal delivery brand for people who enjoy the craft of cooking and the social energy of hosting. It puts the table at the center and invites guests into the process.
Naming: Convivio is an Italian noun that means a feast, a banquet, or a joyful gathering. The name encodes the promise of cooking as community.
