Godrej Five Gardens is a flagship residential development in Matunga, Mumbai, named for the adjoining Five Gardens. The identity takes its cue from the building’s plan and the site’s five garden anchors, resolving into a five petaled mark. Typography and detailing reference the vernacular signboards of nearby Parsi bungalows, balancing heritage with a contemporary high rise sensibility. The system extends across sales collateral and site touchpoints to position the project as ultra luxury while preserving the warmth of local markets, sunlit balconies, and neighborhood rituals. The launch was among the company’s most successful in the city.