Nestled near the lush parks of Ashok Vihar in Delhi, Godrej Three Parks called for a design language that reflected its serene, nature-rich surroundings. Drawing from the deep green hues of the landscape, the visual identity was crafted to showcase the beauty of the towering trees and the tranquillity of this urban sanctuary. From the brand mark to the campaign, every element was designed to convey a holistic, minimal, and sophisticated aesthetic seamlessly integrated with the property’s essence. The treetops were highlighted as a defining feature, while architectural elements like the intricate Jali were incorporated into the brochure design, maintaining the clean, modern sensibility synonymous with Godrej. Captured by Athul Prasad, the campaign celebrated the rich textures of greenery in all its glory.